As a professional association that focuses solely on assisting organisations that provide home-based support and care, we continue to build on our distinct position in the industry.

Our mission is to assist members in anticipating the future of health care and setting up their care services to take on the opportunities and challenges that lie ahead.

We will be honest about our capabilities and of others, and when required, we will develop strategic partnerships with other organisations with similar but separate goals or regions.

We will approach our job with a scientific proof strategy, collecting, analysing, evaluating, and integrating data to make valuable knowledge and information. We will be focusing on assisting our members in enhancing the effectiveness of their care services and business success through the following: 

• Advocating for their objectives
• Offering evidence-based professional advice and guidance
• Linking members with other organisations to assist them in accomplishing their goals

In order to strengthen our collective voice and jointly shape homecare, we will increase our membership from approximately 30% of the addressable market to 50% over the course of five years. We will also coordinate and supervise with members and other stakeholders.